Beck John T Psychologist in Mesa AZ is a good place to work, with the right skills, education and training, I am sure he will do well. I have not met him personally but I have heard a lot about his work. His style is an eclectic mix of traditional therapy and alternative therapies. He has many books on mind control and other methods of changing beliefs and behavior.
The Cognitive Behavioral Approach is one of his specialties and I am sure it will be popular. It is based on the assumption that people who suffer from anxiety, depression, or other problems are driven by patterns of thought, behavior, and emotions rather than physical causes. It helps people overcome these problems through change of thought processes. This is done through exposing the patient to negative stimuli, learning to recognize negative thinking patterns, and then replacing them with more positive ones. This is achieved by making the patient think more positively about their condition and then replacing those thoughts with more positive ones.
I am sure that this approach has been around for a long time, as mental illnesses have been around since the dawn of man. This approach uses some of the best research that we have done over the years and I am sure that it will help many people. This type of therapy is an alternative, not mainstream, method of treatment and people who use it will not find the same kind of success that mainstream therapy may. This is a good thing for many reasons.